The Ultimate Guide to Keyword Research

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The Ultimate Guide to Keyword Research

Conducting keyword research is an integral part of improving your ASO (App Store Optimization) and increasing organic downloads. Whether you're a new app trying to maximize your downloads without spending any money, or a more mature app trying to improve ROI, understanding the app stores is critical.

Broken down to five simple steps, this guide helps you understand and master:

  1. Generating an initial list of keywords

  2. Keyword categorization

  3. Keyword valuation

  4. Keyword implementation

  5. Tracking the ongoing performance of your keywords