TUNE Webinar: Why Mobile Measurement is Key to Enterprise Marketing Success

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Why Mobile Measurement is Key to Enterprise Marketing Success

Enterprise mobile marketers in the U.S. just aren’t measuring up: Only 14% measure mobile across the entire customer lifecycle. Unlike their peers, marketers who master mobile measurement are able to unveil a holistic picture of their customers. As a result, these marketers gain unparalleled insight into their current customers — and find measurably more success in their efforts to acquire, engage, and retain new ones.

Join TUNE Mobile Economist John Koetsier and guest speaker Tina Moffett, Senior Analyst at Forrester, for an in-depth look at the current state of enterprise mobile measurement and its impact on overall marketing success. 

In this webinar recording, you’ll learn:
  • How mobile marketing priorities align with enterprise marketing goals 
  • Common measurement challenges and pitfalls 
  • Which metrics the most successful marketers are using 
  • Where customer journey measurement is falling short 
  • Recommendations for creating a holistic measurement approach