The TUNE Guide to Links: Deep Links, Tracking Links, Mobile App Links
As the first installment of our three-part series on TUNE Links, this TUNE Guide lays the foundations of link-based marketing: the role of links in the digital ecosystem; how links work, and the different forms they can take; and key challenges to be aware of when using links, both with and without a measurement partner such as TUNE.
In this guide, learn how links enable marketers to measure campaign performance, track the customer journey, and deliver optimal user experiences.
