On the Rise: Mobile Ad Blocking 2016

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On the Rise: Mobile Ad Blocking 2016

New research suggests that up to 70% of mobile users are either blocking ads or interested in downloading an app that would eliminate them on their phone. What is behind the ad-blocking spike and how will it impact your mobile marketing campaigns? In this report, you’ll learn:

  • How ad blocking works and how it compares to limit ad tracking

  • Which smartphone users are installing ad blockers and why

  • What mobile platforms such as Google, Apple and Facebook are doing

  • How marketers should respond