It seemed like pixel tags would forever be the standard for measuring conversions, but app stores came along and changed all that.
Without the ability to place a tag in an app store, what’s a marketer to do?
SDKs turned what was once a weakness into a strength, allowing you to measure more than just conversions and giving you deep insight into the lifetime value of a user. It wasn’t easy though, read this white paper to better understand how to measure attributions - user defined events like installs, opens and account sign-ups - accurately. Giving you more power to gain insight into your marketing than ever before.
How the different app stores create unique challenges
What methods are available for measuring attribution