Navigating Location-Based Marketing

More than 85 percent of Americans are never more than three feet from their mobile phones, making location-based marketing one of the most effective and fastest growing ways to engage app users. Learn from mobile marketing experts how to leverage location-based technology to better target and understand your customers. You’ll hear from CJ Chaney, co-founder of Smartwhere; Dan Slagen, Chief Marketing Officer at Alignable; and Ian Sefferman, general manager of TUNE Marketing Console.

If you’re a mobile marketer looking for a roadmap to using location-based marketing to improve your campaigns and glean deeper insights about your customers, you won’t want to miss this. You’ll learn:

• Best practices and technologies to integrate location-based marketing with your campaigns
• Top trends including geofencing, beacons, near-field communication, retargeting, and more
• How to use across industries such as retail, travel, health, government, and events
• How to leverage location-based marketing to generate more revenue for your business