Mobile Ad Fraud: What 24 Billion Clicks on 700 Ad Networks Reveal
Digital security company WhiteOps' suggests that marketers lost $7.2 billion to digital ad fraud last year. Ad verification company Adloox says that marketers will lose $16.4 billion in 2017. Clearly, even if those numbers are off by a factor of two, ad fraud is a massive problem.
A crucial point: This fraud percentage is increasing in spite of huge and widely publicized efforts to eliminate it.
As you’ll see, that failure is almost entirely due to structural issues in the way the adtech ecosystem was built ... rendering single-player solutions impractical, ineffective, and in fact, almost impossible. Those structural issues are ones that TUNE’s fraud analysis technology works to solve.
A crucial point: This fraud percentage is increasing in spite of huge and widely publicized efforts to eliminate it.
As you’ll see, that failure is almost entirely due to structural issues in the way the adtech ecosystem was built ... rendering single-player solutions impractical, ineffective, and in fact, almost impossible. Those structural issues are ones that TUNE’s fraud analysis technology works to solve.
Download this report to learn how much ad fraud there is in mobile advertising, and — more importantly — how you can avoid paying for fraudsters to scam you.
