Mobile Ad Fraud in India
Mobile advertising click fraud in India is 2.4X higher than global averages, and mobile app install fraud is 1.7X higher. While global mobile ad fraud averages just over 15%, ad fraud in the Indian subcontinent is much higher: 31.9%.
Download this report to learn:
- Drivers of mobile ad and app install fraud in India
- Costs of mobile ad fraud in India
- Types of app install fraud
- Actions marketers and ad networks can take to control mobile ad fraud
