Master Mobile App Engagement: Best Practices Across the App Lifecycle

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Master Mobile App Engagement: Best Practices Across the App Lifecycle

Here’s a disturbing statistic for mobile marketers: Nearly a quarter of apps get used only once. With apps representing a chunk of the $215 billion in mobile ad spend expected by 2021, now is the time to master app marketing. That means going beyond app development to driving installs, retaining users and — most importantly — keeping people engaged with your app.

Hear from TUNE's in-app marketing expert, Alec Baker, as he shares tips and best practices for mastering the mobile app lifecycle, including:

  • How engagement and re-engagement fit into a larger mobile strategy
  • Why money is the heart of in-app marketing
  • The benefits to focusing on re-engagement early
  • Real results from A/B testing
  • Realistic in-app messaging goals and how to measure them