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Here’s a disturbing statistic for mobile marketers: Nearly a quarter of apps get used only once. With apps representing a chunk of the $215 billion in mobile ad spend expected by 2021, now is the time to master app marketing. That means going beyond app development to driving installs, retaining users and — most importantly — keeping people engaged with your app.
Hear from TUNE's in-app marketing expert, Alec Baker, as he shares tips and best practices for mastering the mobile app lifecycle, including: