The use of mobile ad blocking spiked three-fold in the last three months, with more than 70% of mobile users either blocking ads or interested in downloading an app that would eliminate them from their phone. What does this mean for marketers? Join TUNE and thought leaders in ad blocking for an on-demand webinar to find out. Joining John Koetsier, Mobile Economist at TUNE, is Tom Goodwin, SVP of Strategy and Innovation at Havas Media; Roi Carthy, Chief Marketing Officer at Shine; and Steve Chester, Director of Data & Industry Programs at the UK Internet Advertising Bureau.
If you're a marketer interested in learning what's driving the trend and how it will impact your campaigns, you won't want to miss this panel of experts. You'll learn:
How ad blocking and limit ad tracking affect the mobile experience
Which smartphone users are installing ad blockers and why
How ad blocking will challenge — and potentially improve — advertising as we know it
What marketers can do to respond