Read the first-ever global report with specific details and interactive graphs on app install fraud rates by region and by country.
Report Highlights:
- Mobile ad fraud costs marketers between $100M and $350M per year
- Mobile ad fraud globally hovers at 7.8%
- India (17%) and South Korea (12%) have the highest fraud rates
- Data from 627 million installs driven by 705 ad networks (2017)