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Mobile Marketing is a brave new world, requiring the fearless marketer to understand a complex web of information technology, psychology and behavior, globalization, and other dynamics — all while avoiding traps, navigating the unknown and outmaneuvering competitors. That's a tough challenge, which leaves a lot of room for error, from rookie mistakes to master fails.
We've compiled the top 10 mobile marketing mistakes so you can get your mobile marketing game face on, and make sure you're in the winner's circle in mobile strategy.