Customer journey mapping teaches marketers how people interact with their brand and engage with their company. But how has mobile changed journey mapping, and how are new technologies like AI assistants, augmented reality, and smart cars changing marketing, and changing journey mapping?
We surveyed 647 marketers, analysts, CMOs, and journalists about the value, workings, technology, and pitfalls of customer journeys.
Download this report to discover:
- How improving customer journey visibility can boost marketing ROI by 70%
- Which technology doubles customer journey visibility for marketers
- Where 91% of marketers have a major, fixable gap in their strategy
- Which real-life business model is *the* one to follow for results