App Store Optimization: How Brand Impacts App Install Volume
Brand has a significant impact on app install volume. The latest research reveals that top publishers who have large online and social footprints see 100 to 1,000 times the app install volumes of top publishers who lack the same level of brand recognition. Download this report to find out:
- The difference in number of brand mentions between top-50 and top-250 apps
- How many times the average smartphone owner has heard of an app prior to download
- How many Facebook fans it takes to be a top-50 app versus a top-250 app
- How app ranking affects the number of app downloads
