App Reinstalls: A Sleeping Giant in Mobile User Acquisition

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App Reinstalls: A Sleeping Giant in Mobile User Acquisition

Mobile marketing experts have lacked an approach to accurately measuring app reinstalls — until now. The prevalence of reinstalls worldwide coupled with a new capability to measure them will impact how mobile marketers approach retention, engagement, and acquisition.

TUNE analyzed a sample of 3.1 billion global app installs from November 2017 to May 2018. Simply stated, mobile app reinstalls are the single most significant and overlooked factor in the $10 billion mobile user acquisition ecosystem.

 Access this digital e-book to discover:

  • Reinstall percentages are as high as 75% in some app categories
  • Search drives 65% of all app reinstall behavior
  • Games are reinstalled 55% more frequently than non-game apps
  • Large brands own 70% of the most-reinstalled apps on the iOS App Store