Mobile marketing experts have lacked an approach to accurately measuring app reinstalls — until now. The prevalence of reinstalls worldwide coupled with a new capability to measure them will impact how mobile marketers approach retention, engagement, and acquisition.
TUNE analyzed a sample of 3.1 billion global app installs from November 2017 to May 2018. Simply stated, mobile app reinstalls are the single most significant and overlooked factor in the $10 billion mobile user acquisition ecosystem.
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