3 Major Types of Mobile Analytics

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3 Major Types of Mobile Analytics

Analytics enable mobile marketers and app developers to establish meaningful patterns in data and are essential to optimizing and improving every facet of the app experience. However, the term “mobile analytics” is a nondescript phrase that could accurately be used to reference at least three distinct types of analytics.

This white paper outlines those three major types of analytics:

  • Advertising/Marketing Analytics

  • In-App Analytics

  • Performance Analytics