3 Basic Reports Every Mobile Marketer Needs to Master

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3 Basic Reports Every Mobile Marketer Needs to Master

Strong reporting capabilities help you understand your data and provide the vision you need to make more informed campaign decisions. Download this white paper to get a comprehensive look at three of the most essential:

Actuals report: The broadest window into campaign performance.
Cohort report: Compare groups of users in a meaningful way to identify lifecycle patterns, understand user behavior, and gain insight into how campaign changes impact performance.
Retention report: Accurately determine when and where app engagement declines and users drop off. Engage users at those key moments to combat attrition.