The Ultimate Guide to Partner Marketing

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The Ultimate Guide to Partner Marketing

This is it — the industry’s only step-by-step guide to building a successful cross-channel partner marketing program. Written by Brian Marcus, a 20-year affiliate marketing veteran who has overseen thousands of programs at Performics / Google Affiliate Network and led the charge at eBay Partner Network, this how-to guide contains everything needed to strategize, operationalize, and optimize your own partnership program across mobile and web.


Download this guide to learn:

  • what “partner marketing” means and who the major players are
  • why partner marketing matters in today’s modern marketing environment
  • strategies for setting KPIs and policies, choosing partners, configuring commissions, and more
  • how to use technology to track campaigns across app and desktop
  • tips and tricks for understanding partners and optimizing relationships