This is it — the industry’s only step-by-step guide to building a successful cross-channel partner marketing program. Written by industry veterans, this how-to guide contains everything needed to strategize, operationalize, and optimize your own partnership program across mobile and web.
Download this guide to learn:
- what “partner marketing” means and who the major players are
- why partner marketing matters in today’s modern marketing environment
- strategies for setting KPIs and policies, choosing partners, configuring commissions, and more
- how to use technology to track campaigns across app and desktop
- tips and tricks for understanding partners and optimizing relationships