Master Mobile Measurement to Transform Customer Relationships

In early 2018, TUNE commissioned Forrester Consulting to conduct a survey of 300 enterprise mobile and digital marketing decision makers to evaluate mobile marketing practices in the U.S. Forrester found that while mobile marketing adoption is high, most measurement practices are insufficient. However, marketers who make a concerted effort to measure mobile across the customer lifecycle unveil a holistic picture of the customer, where customers are engaged and have a higher propensity to become loyal customers.

Download this study to discover:

• Why mobile marketing is crucial for achieving overall marketing priorities
• Where marketers fail with mobile measurement and where they can improve
• Which metrics the most successful marketers track across the customer journey
• How extending mobile measurement can decrease challenges and improve results