Better Together: The Elements of Paid & Organic Marketing

Treating paid, earned, and owned marketing separately costs marketers conversions, ranking, and revenue. Ultimately, it ends up leaving 50-100% of your potential results on the table.

In this recorded broadcast,John Koetsier, author of the new e-book “Better Together: The Elements of Paid & Organic Marketing”, discusses his research and reveals how combining paid and organic marketing can result in more effective customer acquisition, higher-quality performance advertising, better retention for brand marketing, and more.