For years, we have heard dozens of reasons for and against developing a tracking platform in-house. For ad network managers, owners and CTOs, the decision to either buy a third-party tracking platform or develop one in-house will impact short and long-term business growth.
Download this e-book to discover:
- How successful ad networks navigate a range of costs, resourcing and risk management factors to make the decision to buy or DIY.
- An interactive experience to predict the cost of building an in-house platform.
- The pros and cons to consider when migrating platforms.
- What data from 66 performance marketers with 1.3B monthly clicks shows about making the decision to buy.