PMP vs Partner Marketing Platform
Cheat Sheet

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Mobile Measurement Partner vs Partner Marketing Platform:
What's the Difference?

Does every affiliate marketing program need a mobile measurement partner?

Is an MMP the same as a partner marketing platform?

Do you need both to run an affiliate program, or can you do it all with just an MMP?

This cheat sheet answers all of the questions above by diving into the differences between the two platforms, their strengths and weaknesses, and how to tell if you need one or both based on your program needs and business goals.