The TUNE Guide to TUNE Links: Cross-Channel Measurement & Routing
As the second installment of our three-part series on links, this TUNE Guide builds on the core concepts introduced in The TUNE Guide to Links. In the first guide, we laid the foundations of link-based marketing: the role of links in the digital ecosystem; how links work, and the different forms they can take; and key challenges to be aware of when using links, both with and without a measurement partner such as TUNE.
In this second guide, we’ll take a deeper look into linking for cross-channel attribution and compare the solutions available to marketers today.
Learn how:
- Cross-channel attribution powers ROI and customer insights
- Cross-channel linking ensures the optimal experience for every user
- Unified analytics help optimize customer journey touchpoints
