In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. Businesses are constantly looking for new ways to get the most out of their advertising spend, and publishers are on the hunt for the best offers and highest payouts. No doubt—there’s a lot to learn when it comes to success in the performance marketing industry. To bring you up to speed, here’s a list of 10 things you need to know about the performance marketing industry.