What 700m Mobile Ads Tell Us About Black Friday and Cyber Monday

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What 700m Mobile Ads Tell Us About Black Friday and Cyber Monday

Mobile advertising is complex and fast-changing. What happens when you throw a massive shopping holiday into the mix?

We analyzed 700M mobile ads to help mobile marketers strategize for the rest of the holiday shopping season, as well as prepare for future holiday events such as Valentine’s Day, Super Bowl week, Mother’s Day, Halloween, and all the major events of 2016.