USA vs Europe on Mobile Advertising, Privacy, and Ad Blocking: Are We Really So Very Different?

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USA vs Europe on Mobile Advertising, Privacy, and Ad Blocking: Are We Really So Very Different?

We surveyed almost 4,000 smartphone owners in both Europe and the U.S. to find out their differences and similarities with regard to mobile advertising, privacy, and ad blocking. Read this report to find out how they compare in:

  • Mobile ad blocking usage

  • Limit ad tracking usage

  • Opinions about what data advertisers should collect