Understanding the Relationship Between Paid and Organic Installs
In the app world, there exists a strong relationship between paid and organic installs that app marketers need to know about. To help shed some light on this relationship, we conducted in-depth study to answer the following questions:
- Do paid installs really increase your organic installs? If so, why?
- For every paid install, how many organic installs can an app expect to see?
- How does that number change across operating system and for different categories?
