The State of App Discovery in 2015
As an app marketer, understanding user behavior is essential. When you can accurately determine what truly motivates users along the path to conversion, your ability to hone your user acquisition campaigns and target ideal users is dramatically improved.
We recently surveyed more than 2,100 smartphones users and gained significant insight into:
- Motivation: What's motivating users to download apps?
- Execution: How do they actually find and install the apps?
- Demographics: Do these change when you look at different age groups, genders, or operating systems?
