The New Standard In Mobile Attribution

It seemed like pixel tags would forever be the standard for measuring conversions, but app stores came along and changed all that.

Without the ability to place a tag in an app store, what’s a marketer to do?

SDKs turned what was once a weakness into a strength, allowing you to measure more than just conversions and giving you deep insight into the lifetime value of a user. It wasn’t easy though, read this white paper to better understand how to measure attributions - user defined events like installs, opens and account sign-ups - accurately. Giving you more power to gain insight into your marketing than ever before.

• How the different app stores create unique challenges

• What methods are available for measuring attribution

• Bringing all the techniques together in a unified methodology