Mobile Ad Blocking: Consumers Won't Pay Even $1 per Year to Skip Ads

Like them or not, ads pay publishers for producing and hosting content that consumers want. Without ads, there's no revenue. Without revenue, there's no content. A solution some publishers have turned to is pay-to-play — or pay to not see ads. In this third report in our series on mobile ad blocking, we review how much smartphone owners are willing to pay to not see ads, and what this means for publishers and marketers alike. Download this white paper to learn:

• The implications of consumers being willing to pay $1 per year to remove ads — which is just 9% of the total revenue that mobile publishers actually bring in from advertising

• A demographic breakdown of who is more likely to pay to avoid ads

• The global initiatives underway for removing ads on the web versus mobile