Marketing's New Frontier: The Convergence of Mobile Web and App

Consumers today live on their mobile phones, with more than half of smartphone owners checking their devices within five minutes of waking. So it’s no surprise that most brands are delivering increasingly mobile experiences. But as they do, a new challenge presents itself: apps are becoming as accessible as web browsing, while the mobile web is becoming as experiential as apps. A convergence of web and mobile is occurring, and this report featuring The Drum will cover everything you need to know to get ahead of the trend.

Download your copy to learn:

• Main reasons behind the convergence of web and mobile
• Likely implications for both marketers and consumers
• The impact this will have on marketers’ engagement with their consumers
• How your marketing strategy must evolve