Finding and Engaging High-Value App Users

Marketing an app is no longer about driving installs for installs-sake; it’s about ensuring you’re engaging the highest-quality users to maximize value for your app. Join Google and TUNE as they break down how to position your app to attract the right customers and deliver the highest return on investment for your business. You’ll hear from Kelly Cox, Partnership Development at Google Play; John Koetsier, Mobile Economist at TUNE; and Nadja Bissinger, Global Product Expert for Mobile App Ads at Google.

If you’re an app marketer looking to get the most out of your campaigns and customers, you won’t want to miss this. You’ll learn:

• How to set your app up for success in the Google Play store
  
• How to translate customer analytics into strategic app marketing decisions
  
• How to develop a re-engagement strategy to generate higher app user lifetime value