Deconstructing the Mobile Marketing Funnel

It is said that the more things change, the more they stay the same. Mobile marketing is still just marketing, with some new shiny toys. But there are some important differences that you'll need to understand to be truly effective as a mobile marketer. In this webinar, we'll dive into the three primary stages of the mobile funnel, tactics to employ at each turn, and the success stories from top brands.

Join Ian Sefferman, General Manager of the TUNE Marketing Console at TUNE, and Vivian Chang, Senior Manager of Digital Marketing at RetailMeNot, Inc., for an introduction to the mobile marketing funnel. You'll learn:

• How the traditional marketing funnel compares to the mobile funnel

• Tips to optimize discovery, conversion, engagement, and retention

• Successful strategies to increase volume, value, and retention of users