App Store Optimization: Why Smartphone Owners Install Apps
People download apps for a variety of reasons, but understanding the single most popular driver of app downloads will not only help developers create better apps, but it will help mobile marketers better advertise them. In this report, we uncover:
- The most common reason smartphone owners download apps
- A demographic breakdown of who is most likely to download apps from word-of-mouth, Google search, advertisements, and more
- How to tailor your app to your audience’s goals to increase downloads
