App Store Optimization: How to Win App Store and Google Play Search
A massive 65 to 85 percent of all app installs come from app store search, meaning app publishers who want to win in installs must first win in search. In this report, we reveal what it takes to be among the top apps in search.
Download this report to learn:
- How many keywords an app needs to rank for to be a top-10, top-150, or top-250 app
- How an app’s category affects its likelihood of ranking as a top app
- Key differences in search rankings between Google Play and the Apple App Store
- How to leverage competitor insights to improve your keyword strategy
