App Store Optimization: How People Make Download Decisions on Google Play and the App Store
If you’ve invested the work and time required to build and market your app, it’s essential that your app store listing reflects the same level of craftsmanship and attention-to-detail. An optimized app store listing can improve your conversion rate by 20 percent and your return on investment by 200 percent. In this report, find out:
- The seven most important elements users are paying attention to in app stores
- Where you should direct your efforts for the greatest conversation opportunities
- Which app store elements are most important by gender, age, and platform
