App Store Optimization: How Paid App Installs Impact Organic Downloads

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App Store Optimization: How Paid App Installs Impact Organic Downloads

The latest research reveals that paid app installs boost organic installs by at least 1.5 times -sometimes by even 17 times depending on your app’s category. Uncover the relationship between your paid and organic app marketing efforts in this report. You’ll learn:

The impact your paid campaigns will have depending on your app’s category
How Android and iOS impact the effect of your paid campaigns
Why paid app installs contribute to a lift in organic installs
How much to invest in your paid campaigns for your desired boost in organic installs