Acquisition and Engagement Tips from Mobile Gaming Ninjas

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Acquisition and Engagement Tips from Mobile Gaming Ninjas

The global mobile gaming industry earned nearly $37 billion in revenue in 2016—the first year that the mobile games category has surpassed PC games in market share. It’s clear that this is the time to take advantage of such rapid growth, but the challenge is to find a way to succeed among fierce competition. We asked four mobile gaming experts to share their insight and advice on the complexities of standing out in the marketplace. Here's what they had to say.