Performance Marketing Fraud: How to Detect and Prevent

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Performance Marketing Fraud: How to Detect and Prevent

Performance marketing can help drive sales without risking a lot of capital upfront, as businesses only pay for advertisements that successfully achieve a goal, such as prospects visiting a landing page or downloading a file. Unfortunately, there's a great deal of fraud in the industry, and that can turn business owners away from the performance model. Since entering the performance marketing arena in 2009, HasOffers by TUNE has seen every type of fraud imaginable, so we think it's important for you to be aware of the scams out there and take action to protect yourself.