How Redirect Speeds Affect Your Mobile App Install Campaigns

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How Redirect Speeds Affect Your Mobile App Install Campaigns

Webpage load speed has long been a key metric for successful web marketers. While there are plenty of resources online that can correlate the speed of a webpage to conversion rates, customer satisfaction, overall sales, etc., there is little information on how the rapidly-growing mobile app install ad is affected by the speed of the redirect. In other words, does the time it takes to get to the app store after clicking on a mobile app ad affect conversion?